Hello! I'm Asma
With 6 years in HR and people operations, I've built hiring processes from scratch, implemented HRMS systems, managed 100+ employee lifecycles, and partnered with leadership to turn HR from a back-office function into a real business enabler. I bring the operational depth of someone who's done the work, and the strategic mindset of someone who understands why it matters.
My edge lies in combining strong operational grounding with a sharp analytical lens and a deep understanding of the human side of organizations.
My overall experience consists of:
Implementing and optimizing HRMS platforms, troubleshooting tech adoption gaps, and integrating digital tools to modernize people operations.
Designing scalable HR workflows — from hiring and onboarding to exits and compliance — that reduce friction and improve the employee experience.
Managing workforce data with precision, building MIS dashboards, and translating HR metrics into actionable insights for leadership.
Building operational infrastructure — SOPs, vendor management, resource planning — that keeps organizations running without noise.
Translating complex HR and business information into clear, compelling narratives — for leadership decks, policy documents, and employee communications.
Partnering with business, tech, and creative teams across industries to align people strategies with organizational goals.
Beyond the Resume
At my core, I’m someone guided by kindness, honesty, and a strong sense of accountability. I believe real growth starts with radical self-acceptance, and I approach life with a practical mindset: doing the work teaches you far more than endless "what-ifs."
That foundation carried me into my current role at Development Management Foundation, where I stepped into a more defined HRBP capacity, driving digital HR transformation, and building a people experience that employees actually feel.
Outside of projects and workplace dynamics, here’s a glimpse into who I am:
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A Big Heart for Beings Big & Small: I have a soft spot for animals and vulnerable minds needing direction. At home, I’m a pet parent to two cats and two dogs (Indian), and recently, a blossoming plant parent who genuinely enjoys talking to her greenery.
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Driven by Connection & Curiosity: I love traveling, listening to music, and diving into meaningful conversations, whether that’s guiding someone who needs direction or engaging in a healthy debate on topics I'm eager to learn more about.
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The Energy I Bring: My friends and teammates usually know me as a mix of cheerful, witty, and unapologetically honest. I’m equal parts a reliable shoulder to lean on and the person who brings lightness, warmth, and a touch of well-timed sarcasm to the room.
Whether at work or in everyday life, I strive to create environments that are supportive, transparent, and grounded in truth, where people feel comfortable showing up as their authentic selves.
Human Resources
I build HR functions that actually work for people — and for the business.
People Operations |
HR Tech Integration |
Employer Branding |
Asma Bano
Senior Associate, People Management
Phone:
+91 8009-7373-79
Email:
Current Address:
Noida, UP, India - 201304
EXPERIENCE
Since July 2023
Senior Associate, People Management
Development Management Foundation
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Led HR tech process implementation and team training, improving adoption by ~30% and reducing turnaround time by ~25%.
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Resolved HRMS issues in off-the-shelf systems, cutting ticket resolution time by ~40%.
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Maintained strict confidentiality of compensation, performance, and benefits data for 100+ employees with zero breaches.
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Managed HRMS records and MIS reporting, ensuring ~98% data accuracy and faster decision-making.
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Executed employee engagement initiatives, increasing participation by ~35%.
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Re-engineered HR workflows using technology, driving ~20% efficiency gains.
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Managed salary structuring, offer letters, and statutory compliance while supporting 30+ hires.
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Conducted training needs assessments and evaluated effectiveness, improving post-training performance by ~25%.
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Led HR screening, interview coordination, and onboarding for 50+ hires, reducing time-to-join by ~20%.
April 2022 to June 2023
Director & Admin Manager
Pikky Tech Private Limited
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Set up company compliance frameworks, ensuring 100% adherence to statutory and internal governance requirements.
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Built internal operational processes and SOPs, improving workflow clarity and reducing execution gaps by ~25%.
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Designed communication flows and organizational hierarchy, strengthening cross-functional coordination and decision efficiency.
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Managed day-to-day business operations, supporting smooth delivery across functions and reducing operational bottlenecks by ~20%.
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Handled accounts and bookkeeping, maintaining accurate financial records with zero audit discrepancies.
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Partnered with multiple production teams to streamline processes, improving overall efficiency by ~30%.
Since April 2021
Promoted | HR & Admin Manager
Pikky Tech Private Limited (full-time)
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Managed Pikky’s employee database via HRMS, maintaining ~98% data accuracy and supporting real-time reporting.
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Led small cross-functional teams while overseeing operations, accounts, and talent acquisition, supporting 30+ hires and smooth daily execution.
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Handled people management, addressing HR queries and employee concerns to improve response turnaround by ~30%.
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Designed and implemented hiring and exit processes, reducing onboarding time by ~20% and ensuring compliant separations.
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Created and managed LinkedIn job postings, generating qualified candidate pipelines and improving hiring reach by ~40%.
July 2021 - January 2022
Graphic Designer & Video Editor
Mom's Belief (full-time)
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Worked closely with the internal digital marketing team
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Created social media ads, posts, and videos
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Edited webinars and short/long videos for YouTube
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Performed as a creative lead in strategizing the campaigns
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Managed Instagram page along with Social Media Manager
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Edited copies of content along with copywriters
April 2021 - January 2022
HR & Admin
Pikky Tech Private Limited (part-time)
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Managed Pikky’s app development team and employee databases while overseeing small teams, operations, accounts, managers, and end-to-end recruitment, supporting 30+ hires and smooth business continuity.
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Strengthened MS Office proficiency and people management capabilities by leading a team of 10+ members, improving task coordination and delivery efficiency.
April 2020 - April 2021
Data Coordinator
Pikky Tech Private Limited (part-time)
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Served as Data Entry Operator, Data Analyst, and Backend Data Lead, managing research, data collection, analysis, and backend coordination while working closely with technical and culinary teams.
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Led data entry, data management, and quality checks, maintaining ~98% accuracy and supporting product and operations decisions.
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Strengthened team management and data-handling capabilities at Pikky by leading small teams and continuously upskilling across analytics and operations.
December 2018 - March 2021
Graphic Designer
#One47
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Improved my creative thinking and brand strategy as per the target group
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Created designs and YouTube ad video
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Worked for multiple clients like Zomato, UrbanCompany, SIMSIM, Bulbul, ShareChat, PVR, and a few more
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Created Carousels, GDN, CTLs, short video ads, GIFs, and stop motion for digital advertisements
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Edited raw photos and footage for Urban Company
October 2018 - December 2018
Executive - Insurance Sales
Silaris (MaxLife Insurance)
Participated in direct sales of Term Plan in MaxLife. Bagged Rising Star of the Month for exceptional performance. In a short duration, the sales of life insurance gave me some basic knowledge of insurance plans in India and a few terms & conditions of the same to understand the real benefits of having insurance.
January 2018 - July 2018
Acting Administrator
Kosmic Dental Clinic
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Developed strong empathy, professionalism, and patient-centered communication while supporting individuals through pain and trauma in a clinical environment.
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Managed front-desk operations including billing, documentation, patient records, queries, hospitality, and overall clinic coordination, ensuring smooth daily functioning.
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Provided basic patient assistance in the absence of nursing staff, supporting care continuity and maintaining service standards.
May 2017 - October 2017
Video Editing/Content Management
OHGOI
Post completing my basic schooling I joined OHGOI as a video editor.
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Created tutorial video via screen casting from scratch for toms guide.
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Partially worked on article writing/editing and content curation along with quality check on toms hardware forum.
This organization helped me learn a lot about technical aspects of smartphone OS (Android and iOS) and specs consideration in a laptop as per the requirement.
November 2016 - March 2017
GD Trainer and Counselor
English Academia
Having improved my public communication post-high school, I joined a training center as a career counselor and GD trainer while focusing on my education during my inter-school 1st year.
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Guiding and educating students on the importance of communication skills and proper discussion etiquette.
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Taught basic English for writing and communication in the corporate world.
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I gained confidence in one on one communication with people.
I learned the process of learning and teaching at the same time.
June 2015 - October 2015
Outbound BPO
PPI Reclaims
Along with my mid-terms in high school, I took up my first job as a tele-caller in an outbound BPO.
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Handled calling to UK-based customer for their PPI Reclaims collection
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Helped with arranging home-based paperwork and coordinating with the team based in the UK regions.
PROJECTS WITHIN HR
Process Optimization
Process Automation
Improved Team's Efficiency
Improved Recruitment Process
Employer Branding
Use of HRMS
Tech Management
Training Staff
Onboarding, Exit, Induction, Stakeholder repetative Communications reduced through new and enhanced processes
Reduced manual intervention to many processes which reduced errors in employee database
Made smooth processes for team to direct there focus on growth and bigger sections of their KRAs
Prepared structures and internal processes, used ATS to its best ability, managed career portal update to manage TAT
Managed employer branding with marketing team to build career page and provide relevant data to attract best talent
Increased use of HRMS throughout the organization for accurate information KT and audti purposes
Integrated some tools to enhance day to day operations, and bridged the gap between HRMS tech support and HR team as SPOC
Trained staff to use more features of HRMS and use it to the best of its abilities, including IT team.
CORE COMPETENCIES
People Strategy & HRBP
Workforce planning · Stakeholder partnering · Organizational development · Change management · Employee relations & grievance resolution
HR Operations
Onboarding & exits · Performance management · Payroll & benefits administration · Statutory compliance · Audit readiness
HR Tech & Analytics
HRMS implementation · HR process automation · MIS & HR reporting · Data accuracy & governance · Jira · Trello · Slack · MS Office
Policy & Culture design
Employee experience · Engagement programs · Handbook & documentation · Learning & development
COMPANIES
(and clients)
EDUCATION
2018-2021
Bachelors Degree
BA Program
SOL - Delhi University
2016-2017
Senior High School
Senior High School
Modern Academy - Lucknow
2014-2015
High School
High School
Immaculate Conception Convent School - Lucknow
CERTIFICATION
2026
Certification course
Data Management Certificate (in HR)
ISDM & Quest Alliance
2022
Certification course
Business Writing
University of Colorado - Coursera
2015-2017
Diploma in AAIP-Vfx
AAIP-Vfx
ZICA Lucknow
2025
Certification course
Human Resource Associate Professional Certificate
HRCI - Coursera
Adobe
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Photoshop
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Illustrator
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AfterEffects
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PremierePro
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Adobe Acrobat
MsOffice
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Word
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Excell
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Google Doc
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Google Sheet
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Power Point
Others
Camtasia Studio
Canva
Draw.io
HRMS
Jira
Genially